As moms, we juggle so many jobs every single day that our actual careers can become a challenge.

It can even be overwhelming to sort through all of the tools that are meant to help you.

Believe me, I’ve been there.

Well, my friend, I’m about to save you a whole lot of time and money with these resources that you should be using right now!

Here are 3 tools that every aspiring mompreneur needs in their careers.

Design: Canva

Take the ease out of creating compelling designs and level up your brand with Canva! Seriously, if you aren’t a designer (or can’t afford one), then Canva is your new best friend.

And if you ARE a designer like me, then prepare to save yourself a ton of time with their pre-designed templates for just about everything you need.

Best of all, their basic program is entirely free, and includes a ton of existing templates and designs.

And if you decide to upgrade to their very affordable payment plan ($9.95 for individuals and small teams), you’ll get access to thousands of additional templates, stock images, and their resizer tool (my personal favorite).

Their resizer tool lets you create the same design and optimize it for all of your needs. For example, you can create a single design and “resize” it for Pinterest, Facebook, Instagram, and more!

Email Marketing: ConvertKit or Mailchimp

Email lists are so important! And if you aren’t utilizing yours yet, I urge you to get started ASAP.

First of all, it’s important to remember that your email list is entirely yours, and no one can take it away from you.

While Facebook, Instagram, and Pinterest are a great way to keep in touch with your community, you’re beholden to those platforms for your audience.

Think of your email list as your property: you can take it with you anywhere you go.

At any moment, you can send an email blast to your list and stay top of mind with your community.

But choosing the right email service provider for you can be a challenge. At the end of the day, it’s not about choosing the best platform — it’s about choosing the best platform for you.

Just getting started? Mailchimp is probably your best bet. They provide a great free service with plenty of email templates and resources.

Mailchimp is a great way to start out in email marketing when you’re just getting started and aren’t entirely comfortable with the tech side of things.

There are plenty of large companies out there that have stuck with Mailchimp, and they have a few different pricing plans when you’re ready to level up your email marketing game.

But if you’re looking to level up your email marketing game and you’re a little more comfortable with the tech, then ConvertKit may be right for you! They have some beautiful landing pages, email forms (with multiple display options), and automation.

ConvertKit also has a live chat option with a real person there to help you through any questions or concerns. And they have always been extremely helpful with me, and will even follow up with you after the fact to make sure they’re able to help you to the fullest.

For the longest time, ConvertKit only offered paid pricing tiers, but they recently offered an entirely free plan up to 1,000 subscribers! (Wow!)

Stay Organized: Trello

If you haven’t heard of or used Trello in your day-to-day life, then prepare to have your life changed, my friend.

Trello is a great way to lay out your tasks (and assign them), organize your projects, and save links or documents in one place. Best of all, it’s all a visual workflow.

Similar to Pinterest, everything has a “board” where you can create a workflow for your tasks, goals, or really anything!

It’s a great, VISUAL way to keep everything all in one place and plan out your tasks.


What are your favorite, must-have tools?


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